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Street fashion in Europe: main trends and ideas for inspiration.

European street fashion is not just clothes, but a reflection of an entire culture and lifestyle. These trends not only convey comfort but also style that is suitable for any everyday occasion. European street fashion develops in harmony with the climatic and cultural characteristics of each region, becoming unique in each city.

Key principles of European street style

There are several important aspects that distinguish European street style:

  • Reverence for vintage and uniqueness. In Europe they love to look for rare items in second-hand stores and combine them with modern elements.
  • Quality is more important than quantity. For example, one quality pair of shoes is much more valuable than several cheap models that wear out quickly.
  • Balance of style and comfort. You won't find too fancy outfits here for everyday use, but you can always find comfortable, yet stylish shoes and clothes.
  • Freedom of self-expression. European street style is a game with colors, textures and bold combinations.

How does street fashion vary across European cities?

Paris - elegance and sophistication

Paris is a city where style is always sophisticated, but at the same time relaxed. The following elements are important in Parisian street style:

  • Quality and minimalism: coats, cashmere sweaters, perfect jeans.
  • Absence of excessive brightness: emphasis on elegance and restraint.
  • Restrained classics with a slight accent of negligence.

To look like a Parisian, choose:

  • Trench coat or classic coat
  • Straight jeans
  • Loafers or ankle boots
  • Minimalist accessories

London - daring and informality

London street fashion is a real kaleidoscope of styles, from punk to sporty chic. Here you can always find bold experiments and bright accents.

  • Playing with prints and colors.
  • Unique accessories such as hats, unusual bags and jewelry.
  • Leather jackets and chunky shoes.

How to create a London style:

  • Leather jacket with a bright dress
  • Oversized sweater with midi skirt
  • Mixing vintage and trends

Berlin - comfort and freedom

Berlin fashion is focused on comfort and alternative solutions. Simplicity, minimalism and independence are key elements of the Berliners' style.

  • Dark shades and basic things.
  • Flats and comfortable silhouettes.
  • Vintage with history.

What to wear to feel like a Berliner:

  • Oversized coat and sneakers
  • Wide trousers and sweater
  • Unisex clothing and vintage items

Milan - style and impeccable silhouettes

Milan is a center of luxury, where every look is thought out to the smallest detail. Ideal fabrics and precise fit of clothes are important here.

  • Perfect silhouettes and quality fabrics.
  • A classic with an updated interpretation.
  • Stylish, high quality accessories.

How to achieve Milanese style:

  • Classic suit with sneakers
  • Trench coat with midi dress
  • Use of expensive fabrics - wool, cashmere, silk

What's trending in European street fashion right now?

Oversized and freedom of silhouette

Volume trousers, spacious coats and loose sweaters are the main elements of style in recent years. However, it is important to maintain balance and not overload the image.

Merging vintage and modern

Second-hand stores are a treasure trove of unique items. For example, a vintage denim jacket will go well with current sneakers.

Natural fabrics and informed choice

More and more people are choosing clothes made from recycled materials, as well as natural fabrics such as linen and cotton.

Sporty chic

The combination of sports elements with classics is a trend in recent seasons. For example, a jacket with sneakers or a coat with a hoodie.

Individuality as the main emphasis

Europeans are increasingly focusing not on trends, but on their personal uniqueness. This is reflected in the bold combinations and choice of accessories.


How to bring European style into your wardrobe?

1. Create a quality basic wardrobe

Start with things like:

  • White shirt
  • Classic trousers
  • Oversized jacket
  • Cashmere sweater
  • Leather jacket
  • Comfortable shoes

2. Include vintage elements

You can find unique items at thrift stores: bags, belts, glasses or jeans that will add character to your look.

3. Experiment with accessories

Scarves, hats, bags and jewelry can be great additions to your outfit.

4. Mix classics with relaxed items

Don't be afraid to combine formal elements with more informal ones, such as sneakers or oversized sweaters.

5. Use layers

Especially in the cold season, layering can be both practical and stylish - a coat over a sweater or a shirt under a vest.


The Megahand store in Batumi provides unique opportunities to create stylish looks in the spirit of European street style. With a huge selection of vintage and branded clothing, you can find the perfect items for your wardrobe and create stylish looks for every day.